FEED THE FLAME

Issue: El Pollo Loco was positioned to capitalize on the fresh/real ingredient movement, but the competition was catching up and delivering at the pace of today’s on-the-go consumer. To grow with the rising tide of QSR, we brought El Pollo Loco back to the core values and equities the brand was founded on.

Insight: Finding the time to sit down and share an authentic, quality meal is harder than ever, as both time and money become a premium. We are missing those quality connections between each other and the food we eat.

Idea: Feed the flame of connection. From the brand’s Hispanic roots and bring up in the LA food culture, to real cooking and family-style meals, El Pollo Loco makes food that brings people together.

Impact: By early 2019, El Pollo Loco had recognized y.o.y. sales growth of 11 percent and outpaced the industry on Wall Street by over 30 percent.