In this article, I’m breaking down some common generational stereotypes to better understand the hearts and minds of Gen Z, or iGen, now the largest portion of the US population. Step aside Millennials. There’s a new generation to obsess over.
This is iGen
Generations tend to be stereotyped as having certain behaviors and I’d like to squash that. iGen has come of age and is quickly becoming the most important consumer generation. It’s time to understand them for you they really are.
Using “authentic” to describe your brand doesn’t make it so
When used to describe a brand, the word makes marketers feel all warm and fuzzy inside. It makes us feel like we’re a part of something real, something of substance, something human. I had always imagined that a strategist somewhere breathed a sigh of relief when they heard it. But what does ‘authentic’ really mean?