Petco Return the love
Problem: Mass retailers were moving into pet products, and Petco was losing holiday shoppers to whichever store was most convenient.
Insight: Pet parents go out of their way for their pets all year. At the holidays, convenience wins, and the gifts that bring them closer get lost.
Solution: Own the bond. Holiday Tails gave pet parents a reason to put their pet first and choose a gift they'd both remember.
Results: A record-breaking Black Friday that reversed three straight years of declining sales.
