361° Truth in Running
Problem: 361° was an unknown brand in a crowded U.S. running category. The board mandated tripling revenue in 12 months or leaving the market.
Insight: Runners tune out the category's perfect-shoe promises and smiling models. They respond to the truth about why they run.
Solution: Make 361° the brand that tells the truth about running, giving runners a reason to reflect on why and how they run.
Results: Sales rose nearly 100% in six months, ahead of the board's 3x target pace.
