Astroglide Climax Change
Problem: The empowerment movement was taking on inequality everywhere except the bedroom, where stigma kept women from talking about sex and lubricant.
Insight: The gender gap extends into the bedroom: nearly all men climax during sex, while only about half of women do.
Solution: Life's too short to fake it. The campaign got real about the orgasm gap and gave women the confidence to ask for what they want.
Results: The New York Fashion Week launch activation drove nearly 10M impressions and over 7,000 survey responses in two weeks.
![020519_AstroGlide-3450_v1[9][5].jpg](https://images.squarespace-cdn.com/content/v1/5c04ade375f9ee1c00cc4d08/1552051207130-C5ZHQE0B70SH56657A3Y/020519_AstroGlide-3450_v1%5B9%5D%5B5%5D.jpg)
