LivaNova Break the Cycle
Problem: VNS Therapy had 20 years of data behind it, yet physicians treated it as a last resort, and families living with drug-resistant epilepsy didn’t know they had another option.
Insight: Physicians kept cycling patients through another medication, and families were losing hope. Both audiences needed to see a way out of the cycle.
Solution: Two campaigns, one story. “Break the Cycle” challenged physicians to treat VNS as the next step after medications failed, and “The Power Within” told patients and caregivers they still had options.
Results: Sales rose by 26% in the six months following the launch of the physician campaign.
![LIVA0033_Pill_Bottle_Quarter_Pg_NYT_Oct_v4_Alt[2].jpg](https://images.squarespace-cdn.com/content/v1/5c04ade375f9ee1c00cc4d08/1543850483800-PG1LGDX55FTCV6H74FVT/LIVA0033_Pill_Bottle_Quarter_Pg_NYT_Oct_v4_Alt%5B2%5D.jpg)
