El Pollo Loco Feed the Flame
Problem: Competitors were catching up by using fresh, real ingredients and serving them faster, eroding El Pollo Loco's head start.
Insight: As time and money get tighter, a shared, authentic meal becomes harder to find, and people miss the connection it used to provide.
Solution: Bring the brand back to its roots: Hispanic heritage in LA food culture and family-style meals meant to be shared.
Results: Nearly 11% year-over-year same-store sales growth, outperforming the restaurant industry index by more than 30 percentage points.
